Your brand deserves to be known in the Netherlands

You've built something worth talking about. A product, a brand, a story that matters. But breaking into a new market is harder than it looks — especially when you don't know the media landscape, the journalists, or the unwritten rules of what makes news here.

That's exactly where most international companies lose ground. Not because their product isn't good enough, but because their story doesn't land the way it should. 

The Dutch market is worth it — if you know how to enter it
The Netherlands punches above its weight. With 18 million consumers, a highly connected media landscape and a business culture that values quality and authenticity, it's an attractive market for brands that have something real to offer. Belgium adds another 12 million people, giving you a combined reach of 30 million potential customers — all reachable through the right PR strategy.

But Dutch journalists are not easily impressed. They receive hundreds of press releases a week. They ignore the generic ones. What they do pick up are stories that surprise, that connect, that feel relevant to their readers. Getting that right requires local knowledge — not just a translated press kit.

What I do for international brands

I introduce your brand to the Dutch and Belgian market through strategic PR that gets you seen by the right people, in the right media, at the right moment. That means:

• A PR strategy built around your brand story and your market entry goals
  
• Access to my network of 9,500 Dutch and 4,500 Belgian media contacts
• Press materials that speak to Dutch journalists — not just translated, but truly localised
• Brand launch campaigns that create genuine buzz around your introduction to the market
• Media monitoring so you always know where your brand appears
• Personal contact and fast turnaround — you'll always know what's happening

Whether you're launching a new product, entering the Dutch market for the first time, or looking to build lasting brand awareness in the Benelux — I make sure your story lands.

About me

I'm Beatrix Vertogen, founder of newzone pr. With over 25 years of experience in PR and communications, I've helped brands across a wide range of industries earn meaningful media attention — from trade publications and national newspapers to radio and television. I know what Dutch journalists are looking for, and I know how to give it to them. My clients don't just get press coverage. They get stories that stay with people.

Let's talk about your brand

Thinking about entering the Dutch or Belgian market? I'd love to hear about your brand and what you're looking to achieve. In a short, no-obligation call I'll tell you straight whether and how PR can work for you here — and what that would look like in practice.

No pitch, no pressure. Just an honest conversation.

📧 [email protected]
📱 WhatsApp: +31 6 2483 7191

Beatrix got our brand into all relevant trade publications and a full page in one of the largest national newspapers within 3 months. Our brand awareness has clearly increased and the trade show we organise annually has grown significantly." — PromZ Event

Trix, thank you for the excellent organisation of the event, the PR and all the interviews — and for a truly great day." — ECCO Denmark